Buy premium Korean & Japanese skincare online
We stand for sustainable beauty, honest brands, and proven ingredients from Asia – delivered directly to your home.
k-beauty & j-beauty discover real brands, real results
Our products are not tested on animals and contain highly effective active ingredients such as centella, rice extract and ginseng.
Gentle skin care from Asia – natural ingredients for radiant skin
Firm your skin and reduce irritation with minimalist formulas from the Korean skincare philosophy.
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Freshly arrived: The latest products from the world of skin and hair care. Innovative formulas, trendy brands, and exclusive new releases – discover them now!
Care products for all hair types – from cleansing shampoos and nourishing conditioners to intensive hair masks. For strong, smooth, and healthy-looking hair.
Facial care with cleansers, serums, and creams – for healthy, radiant skin. Ideal for dryness, blemishes, or the first signs of wrinkles.
Discover our community's most popular products – from effective serums to gentle cleansers to nourishing creams. Customer favorites with proven results.
Our product worlds
Discover our diverse product ranges for a holistic beauty and care routine. From gentle facial care to nourishing hair care to soothing body care – with us you will find carefully selected products that combine quality and effectiveness. Be inspired and find the perfect care for your individual needs.
Sun protection
Reliable UV protection for every skin type
Serums
Serums – Highly concentrated care for radiant skin
Our skincare is based on traditional ingredients from Korea and Japan—known for their purity, effectiveness, and natural origin. We use carefully selected ingredients such as fermented rice extract, ginseng, centella asiatica, and green tea varieties, which have been valued for centuries for their skin-soothing and rejuvenating properties. These botanical treasures promote a radiant, healthy complexion—in keeping with the Asian beauty philosophy.
Every skin deserves special care. Our Korean skincare routines combine centuries-old beauty rituals with modern, highly effective formulas. Discover gentle cleansers, moisturizing toners, powerful essences, and protective creams – perfectly tailored to the needs of dry, oily, sensitive, or blemished skin.
Experience the journey to "Glass Skin" with natural ingredients like Centella Asiatica, rice extract, green tea, and fermented active ingredients. For visibly healthy, balanced, and radiant skin – day after day.
Shampoo & Shower Gel
Gentle cleansing for skin and hair
Naturally transformed skin
Feelings of tightness, blemishes, redness, or hormonal acne? Our serum is your ally for soothed, regulated, and radiant skin.
Previously
Afterward
Acne treatment
Clarifying care against impurities & pimples
masks
Intensive care for a visibly refined skin appearance
Effective day care for every skin type
Our facial care products are manufactured in Korea using authentic recipes and the highest quality standards. The products come from renowned manufacturers and combine traditional Korean skincare principles with modern active ingredients. Suitable for all skin types – even sensitive skin, as well as during pregnancy and breastfeeding. With moisturizing and regenerating ingredients such as hyaluronic acid, ceramides, plant extracts, and vitamins, they intensively care for the skin, soothe irritations, and promote a healthy, radiant complexion. The formulations are particularly gentle, dermatologically tested, and free from irritating additives.
Creams
Moisture & protection for healthy facial skin
Eye care
Gentle protection & care for the sensitive eye area
Sustainable beauty – inspired by the purity of Asian care culture.
Our care products from Korea and Japan are based on natural active ingredients that are gentle on the skin and have a visible effect.
Innovative skin care
Tradition meets science
Plant-based care
“K-Beauty stands for innovation, purity, and visible results.” Marie Claire presents Korean skincare as a pioneer of gentle, effective ingredients—ideal for all skin types.
"The Korean skincare routine is revolutionizing everyday beauty." Ten steps to smooth, hydrated skin—from double cleansing to sunscreen, with natural extracts.
"Why Centella, Rice & Ginseng should be part of every skincare routine." Korean active ingredients have a calming, antioxidant, and smoothing effect—for a healthy complexion without compromise.
New in the magazine: K-Beauty Trends & Knowledge Stay informed about the latest developments in the world of Korean skincare – with our regularly updated blog.
Our best serums for sensitive skin
Why Centella Asiatica is so popular in K-Beauty
The 5 steps of the Korean skincare routine explained
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